Successful networking strategies: 5 tips for freelancers

While these tips are well-intentioned, they overlook an important factor: Many freelancers find it challenging to put themselves in the spotlight and promote their skills.

Terms like “networking” often cause discomfort, especially for introverted freelancers, mainly due to fears of rejection or facing tough competition.

How do I get others to notice me? How do I maintain contacts? And most importantly: Where should I even start networking? These questions occupy most freelancers daily. Let's explore some expert tips on how to successfully overcome these common challenges.

To overcome the fear of rejection and other insecurities, a strategic approach is helpful. Try to answer the following questions pragmatically:

• What exactly do you want to achieve through your network?
• Which groups do you want in your network (e.g., carpenters, editors, etc.)?
• What contacts do you already have and which should you expand?
• Which new contacts would be particularly useful for you?

There are numerous platforms online where freelancers can apply for jobs. Here are some examples:

• Fiverr
• Upwork
• Malt
• High5

Besides these job portals, there are many other opportunities online to connect with other freelancers and build a network:

LinkedIn

Post and comment regularly on LinkedIn. Search for people in your professional group and send messages introducing yourself. In short, be active on LinkedIn. The more you post and comment, the more likely you are to appear in searches and be suggested as a potential contact.

Facebook Groups

There are numerous groups on Facebook that focus on specific industries or interests. A freelance writer specializing in anthropology should join a Facebook group where experts exchange about this specific topic.

X and Instagram

You should definitely use these platforms to build a personal brand, make contacts, and share content with a broader audience. Again, post regularly and comment as often as possible.

Of course, it's more convenient to present yourself online. Nevertheless, you should not shy away from attending trade shows. Trade shows are excellent opportunities to introduce yourself, leave a business card, and engage in conversation.

A tip for those prone to fear of rejection: good preparation. Research the companies you want to introduce yourself to and consider how you can support them with your special skills. It may sound simple, but if you regularly attend trade shows and systematically work through the booths, the nervousness disappears over time.

Create a list of publishers that are suitable. What is your area of expertise? What are your personal interests, and - most importantly - what excites you about the publisher's program? You'll notice that by frequently attending trade shows and festivals, a routine readiness quickly sets in, even if nervousness is pervasive at first.

From small towns to major cities, the modern economy has developed tons of ways for businesspeople to get together. Here are just a few examples:

1) Industry events and conferences

Attend conferences and events in your industry, which often offer lectures, workshops, and networking sessions. This is a great opportunity to engage with other professionals in person.

2) Meetups and regulars' tables

Local meetup groups and regulars' tables provide an informal way to connect with like-minded individuals. These events are often tailored to specific interests or professions.

3) Professional associations and organizations

Join professional associations and organizations that organize regular meetings and events. These often offer opportunities for further education and networking for members.

4) Coworking spaces

Coworking spaces aren't just offices - they're often also social hubs where freelancers and self-employed individuals can come together. Many coworking spaces organize networking events and community activities.

5) Workshops and seminars

Attend workshops and seminars on topics relevant to your work. These events often provide not only learning opportunities but also the chance to make connections.

6) Networking groups and business clubs

There are specialized networking groups and business clubs that organize regular meetings and events to foster business contacts.

7) Festivals and trade fairs

Visit trade shows and fairs in your industry to learn about new products, understand market trends, and meet potential business partners.

8) University events and alumni networks

If you have a university or college nearby, inquire about alumni events or public lectures to network with other professionals and graduates.

A good network thrives on genuine, valuable relationships. People aren't Pokemon cards. You don't need to collect the biggest network, but instead seek out the right contacts that will truly advance your career. Consequently, sometimes smaller and more specific networking opportunities are more promising than massive events.

Focus on finding people who pursue similar goals to yours. You'll quickly find common ground and notice ways that you face the same challenges. Either you find a solution together or you learn from each other's experiences.

Aside from maintaining relationships, your network should always remain dynamic and grow, but in the most sustainable way possible.

Especially online, stay open to contacts suggested by the algorithm due to similar interests or experiences. Don't get too comfortable! Maintain a steady routine of participating in physical networking events.

Keep tip #4 in mind - quality should always be the priority.

Professional networks can be divided into two types: online networks and physical networking events. Both forms have their own characteristics and advantages.

1. Online networking

Online platforms are a great way to quickly and easily connect with people in your field who share your interests. Facebook and LinkedIn are the most well-known professional networks in Europe. To find the right network for you and your plans, you should ask yourself the following questions:

• In which industry are you active?
• In which country are you active?
• In which language do you offer your services?
• Do you want to expand internationally in the future?

2. Networking events

Despite numerous digital possibilities, personal exchange still plays a crucial role in making contacts and maintaining relationships. Therefore, also look for offline opportunities to find like-minded people, potential investors, business partners, or customers.

There are numerous interesting events where you can personally make contacts and expand your professional network. These include, for example, the following:

• Conferences
• Congresses
• Trade fairs
• Meet-ups
• Coworking spaces

Networking skills can make or break your career. These days, you can find suitable events where you can skillfully present yourself, share valuable content, and benefit from experts' advice on social networks and forums. Offline, be sure to register with local chambers of industry and commerce.